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What Is Marketing Project Management Software?
Marketing project management software refers to purpose-built tools that help marketing
teams plan and track the delivery of multiple marketing projects. The marketing
professionals can streamline their workflows, collaborate with internal members, and manage
campaigns from planning to execution. The tool includes features such as time tracking,
task management, resource planning, and others.
Why Use Marketing Project Management Software?
Whether you work as a sole marketer or in a team, using project management
software can help you with the following benefits:
Generate & Capture Ideas
Marketing project management tools help you generate, capture, and prioritize
ideas. Collaborate with your team and discuss marketing ideas.
Assign & Track Tasks
Marketing managers can assign multiple tasks or sub-tasks to different staff
members. Enhance accountability and see who is working on what.
Collaborate with Other Departments
Marketing teams need to work together with design, product, sales, and other
departments. Use comments and @mention to seamlessly collaborate across the
organization.
Track Campaign Progress
Project management software for marketing helps you closely monitor campaign
tasks, track progress, and make necessary changes for campaign success.
Communicate With Clients
Communicating with clients is an ongoing process. You can easily seek approval,
share project-related files, and generate project invoices for your clients
See the Bigger Picture
Get a bird’s eye view of all your marketing projects at a glance. Calculate time
spent on each task and anticipate changes in advance for timely project
delivery.
Access & manage all your marketing campaigns easily
Create the perfect campaign using our project management software for
marketing teams. Access and manage all your campaigns on one dashboard. Set start and
due dates for your campaigns, estimate delivery date, and track execution with our
robust marketing project tracking software.
Easily create marketing campaigns
Manage projects on one dashboard
Set campaign start & due dates
Track execution from start to finish
Collaborate Within Teams Anytime, Anywhere
Discuss campaigns with your teams without ever leaving the
tool
Strategize campaigns alongside your team with a shared calendar. Give feedback on
marketing campaigns using comments and notes and stay informed of updates with email
notifications using marketing campaign management software.
Get insightful reports to monitor & improve overall
performance
Know where your team stands in terms of performance with automated reports. Monitor your
marketing wing’s performance efficiently using marketing project management software.
Analyze & address team pain points and help them improve productivity easily. You can
also save reports for future reference with our marketing project management tools.
Get insightful reports
Monitor team performance
Analyze training needs easily
Save reports for future reference
Automate Client Billing Process
Calculate billable hours easily & share invoices with just a
click
Calculate billable and non-billable hours easily using our marketing management
software. You can create accurate invoices and ensure timely payments using the best
marketing project management software. Share invoices via a link with clients and
record them in one place with our marketing agency project management software.
Calculate billable hours easily
Generate accurate invoices
Access & Share invoices from anywhere
Record past invoices in one place
Must-have Features of Marketing Project Management Tool
All-Inclusive Dashboard
Track the progress of all marketing projects from a single
dashboard. Assign due dates and reallocate resources accordingly.
Time Tracking
Easily track the time spent by each team member on tasks
assigned to them and never miss a deadline.
Team Collaboration
Plan projects with your team, discuss progress using task
comments, and stay updated through email notifications.
Gantt Charts
Use Gantt Charts to visualize project milestones and easily
view the progress of your marketing projects.
Smart Reports & Analytics
Monitor individual as well as team performance for successful
marketing campaigns.
Marketing Estimates
Create project estimates, track expenses & never go
over-budget. Generate invoices for faster billing.